The 30-Day Pre-Launch Checklist for a New Shop: Google Maps + Marketplace Platform
A 30-day new shop checklist: from Google Maps, social media, and marketplace platforms to Local Point onboarding, build online exposure systematically.
7 min read2026-06-25
7 days before opening: be findable
Many customers search Google first before deciding to come, so this step can’t be skipped.
- Google Business Profile: address, phone, category, business hours
- Upload clear photos of the storefront, environment, and signage
- Confirm the map location pin is correct
- Prepare opening-promotion copy (for social media and platform use)
Weeks 1–2: start taking orders
Don’t wait for the “perfect menu” to go live—launch at 70% and iterate.
- Local Point merchant onboarding: list core products or services
- Set up pickup, booking, or on-site consumption modes
- Post an in-store QR linking to your merchant page
- Ask your first customers for Google reviews + platform ratings
Weeks 3–4: scale and optimize
Keep updating photos and prices, and your search ranking and conversion rate will gradually improve.
- Review order peaks and adjust staffing and online slots
- Join group meals or limited-time plans (if applicable)
- Cross-promote with nearby non-competing merchants (e.g., coffee + bakery)
- Read the platform blog guides and optimize on-site SEO links
Common pitfalls
Common new-shop problems and how to avoid them:
- Wrong map phone number → regularly check that Google and platform data match
- Taking online orders without staffing → limit available order slots first
- Zero reviews → during opening week, proactively invite happy customers to leave reviews
Ready to get started?
Apply for merchant onboarding now